Our Bestellers
Ultrasoft Egyptian Cotton Bath Towels 2pcs (55x28in)
Sale price$99.95
Regular price$200.00
Ultrasoft Spa Bundle 6pcs
Sale price$199.95
Regular price$400.00
Ultra-Plush Serenity Robe
Sale price$119.95
Regular price$180.00
Egyptian Cotton Bath Mat
Sale price$59.95
Regular price$120.00
Where comfort meets purpose.
At Alura, we craft towels that go beyond aesthetics. Designed with quality materials and a timeless touch, we blend softness, functionality, and lasting comfort for the spaces that matter most.
Midweight Towels (600GSM)
Soft, absorbent, and fast-drying — perfect for everyday use.
Heavyweight Towels (800GSM)
Plush, thick, and luxurious — delivering a spa-like experience, right at home.
Hotel-Quality, Everyday Comfort.
Made with premium cotton and designed for daily indulgence, Alura towels offer the softness and weight of a five-star hotel, no checkout required.
New In
Ultra-Plush Serenity Robe
Sale price$119.95
Regular price$180.00
Wrap yourself in softness
With 800GSM, these towels are heavier, softer, and more absorbent than any other towels.