BLACK FRIDAY SALE
Enjoy up to 70% off, but hurry because stock is limited and colors are selling out fast. Do not miss your chance to own luxury for less before it is too late.
Find your perfect color:
Mix & Match
Wrap yourself in softness
With 800GSM, these towels are heavier, softer, and more absorbent than any other towels.
Shop Ultrasoft Towels
Our towels are designed to elevate everyday moments. With a plush weight of 800–1100 GSM, they offer a rich, comforting texture that’s softer, heavier, and more absorbent than standard towels.
Made from high-quality cotton and woven for durability, Alura towels turn your post-shower routine into a ritual of warmth and calm.
It’s not just a towel — it’s the first thing your skin touches after caring for yourself.
The deep pile dries quickly, feels luxuriously thick, and maintains its softness wash after wash. Available in timeless, neutral tones that suit any interior, without visible logos — just quiet luxury that speaks for itself.
Onuia towels are a gentle invitation to slow down.
Wrap yourself in stillness.